Think with Google: Marketing Research & Digital Trends
In a world where they can watch anything, anywhere, Canadians choose YouTube
As cable is replaced by streaming on CTV, Canadians are turning to YouTube — the home of personalized content, creators, and culture. Find out why.
Success across screens: How 3 brands drove results using multiple YouTube formats
Google’s Official Digital Marketing Publication. Read our YouTube case study to see how 3 brands used multiple YouTube video formats to drive results.
Your marketing, multiplied by Google AI
Google’s Official Digital Marketing Publication. Explore how Google is using AI-powered and privacy-first ads to help businesses drive growth.
3 sustainability marketing pitfalls — and how to turn them into wins
Google’s Official Digital Marketing Publication. Uncover the most common pitfalls in sustainability messaging & marketing strategies for businesses.
Reimagine audiences and creative
Google’s Official Digital Marketing Publication. Explore how agencies are reaching new customer segments through broad match keywords and more.
Google’s Official Digital Marketing Publication. Explore how agencies can utilize a first-party data strategy within a holistic marketing approach.
Google’s Official Digital Marketing Publication. Discover how to optimize AI strategies by focusing on data inputs & cross-team collaboration.
Google’s Official Digital Marketing Publication. Explore how agencies are helping with marketing budget planning by focusing on AI bidding.
How agencies are multiplying their impact and expertise with AI-powered solutions
Google’s Official Digital Marketing Publication. Explore the agency AI guide built to reach consumers in their multichannel customer journey.
Google’s Official Digital Marketing Publication. Discover how companies are using AI in marketing to expand their expertise and strategies.
Google’s Official Digital Marketing Publication. Explore how agencies utilize AI insights & predictive analytics tools to improve campaigns.
Why durable solutions are needed to build the future of audiences
Google’s Official Digital Marketing Publication. Discover how understanding customer privacy needs and optimized targeting can expand customer reach.
Cyber-risk management for your business with Katie Couric and Royal Hansen
Google’s Official Digital Marketing Publication. Watch Katie Couric’s discussion with Royal Hansen to learn about the future of cyber-risk management.
How marketers are tapping their apps to supercharge business growth
Google’s Official Digital Marketing Publication. Discover how to build app strategies that reach users throughout their app journey & drive ROI.
Secrets behind 3 of the most-watched YouTube ads
Google’s Official Digital Marketing Publication. See how top brands created unique video ad campaigns to reach new audiences.
How happiness will impact your business with Katie Couric and Dr. Laurie Santos
Google’s Official Digital Marketing Publication. Watch Katie Couric and Laurie Santos discuss happiness in business and wellness in the workplace.
Preparing your business for the future of cybersecurity with Katie Couric and Jen Easterly
Google’s Official Digital Marketing Publication. Watch Katie Couric and Jen Easterly discuss why the future of cybersecurity in business is important.
Google’s Official Digital Marketing Publication. Discover how AI-powered marketing can help marketers deliver needed advertising performance.
How 3 Canadian agencies use AI to improve client outcomes and empower talent
Reaching consumers at the right time is critical yet daunting for marketers. Read what 3 agency leaders said on how AI-driven campaigns can help.
Driving growth in a changing privacy environment: The digital marketing playbook
Google’s Official Digital Marketing Publication. Explore our marketing playbook to learn how to protect customer privacy while continuing to deliver performance.
What the impact of AI means for businesses with Katie Couric and James Manyika
Google’s Official Digital Marketing Publication. Watch Katie Couric’s conversation with James Manyika & learn more about the impact of AI on business.
A data-privacy team can support your privacy transformation. Here’s how
Google’s Official Digital Marketing Publication. Explore how creating a data-privacy team can aid your business’s organizational transformation.
Does your privacy approach meet today’s customer expectations?
Google’s Official Digital Marketing Publication. Explore how to build trust with customers and meet their expectations by focusing on ads privacy.
How 3 often overlooked best practices can supercharge your creative
Google’s Official Digital Marketing Publication. Explore how to optimize your YouTube videos to create effective video ads & boost performance.
Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
Google’s Official Digital Marketing Publication. Explore why digital transformation is the driving force behind Nestlé’s global marketing strategy.
How Quebec City’s marketing team pivoted during the pandemic and boosted hotel occupancy rates
Quebec City revamped its marketing strategy during the pandemic with an ad campaign aimed at encouraging Canadians to visit. Check out the results.
Five things you need to know about how Canadians will be car shopping in 2023
More people are now both researching and buying cars online. As shopping behaviour shifts, here’s how marketers can meet customers where they are.
Google’s Official Digital Marketing Publication. Discover how to build business resilience by earning consistent revenue with changing customer needs.
3 leading brands doing the tried-and-new
Google’s Official Digital Marketing Publication. Explore how brands combine tried-and-true and new marketing approaches to navigate uncertainty.
What marketers can learn from the most powerful YouTube trends of 2022
Google’s Official Digital Marketing Publication. Explore the 2022 YouTube trends that marketers can learn from to keep their audiences engaged.
